For Kraft Heinz's head office, I conceptualized, illustrated, and animated three distinct custom murals, each offering a unique perspective on the brand. The Values Wall became a fully immersive experience through augmented reality, dynamically bringing their core values to life. The Peanut Butter & Ketchup Wall celebrated the beauty of their foundational ingredients – tomatoes and peanuts – through a visually rich collage effect. Finally, a custom William Morris-inspired wallpaper was created, subtly weaving in hidden nods to the Kraft Heinz brand and their iconic food items, offering a delightful discovery for viewers.

Values wall using augmented reality

Incorporated QR code

Peanut butter/ketchup collage

Peanut butter collage

Hidden brand and food items

Wallpaper 1

Wallpaper 2 & 3

Wallpaper 4